With the popularity of Facebook and Twitter, consumer behavior has been changing and your internet marketing better be changing as well, if you want to stay relevant and in front of these consumers. The internet, or more precisely your website, has been a focal point of your marketing efforts for the past few years but now more than ever the internet has become a communication platform. Just having a functional web presence is no longer adequate for attracting and converting your new and existing customers to sales in 2015. The internet has become a real time messenger with relevant dialogue that must be maintained, controlled and congealed to make your companies message stand out and stand tall in 2015.
“…the internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” Danielle Sacks.
79% of adult Americans use the Internet. This number seems a bit low to me and I’m sure an additional 10 – 15% use the internet but just don’t know they do. These individuals might not be engaging in e-mails or ordering items online but are acquiring information through third parties that are surfing on their behest. I did this for years, searching for information and on occasion ordering for my parents. The internet or more precisely your presence on the internet is reaching almost the entire US population.
78% of Internet users conduct product research online. We not only find ourselves investigating products beforehand that we are interested in purchasing but justifying a purchase that was made at a brick and mortar store as well. We are always in search of the ‘Great Deal”. If we have been enticed to purchase quickly due to circumstance or a great marketing message, then it is not out of the question to do some product research on the back end. We may have already made the purchase but did we get that “Great Deal”. We seek justification on our expenses and if it seems that we paid too much or received a substantial less product, then we are inclined to correct the mistake now or in the future.
10.3 Billion searches are conducted every month on Google. That’s just Google not taking into account Bing, Yahoo or other search engines.
1/3 of US consumers spend three or more hours online every day. This number speaks for itself. It wasn’t too long ago that this number represented the number of hours an American consumer spent watching T.V. The T.V. might be on but we are paying more attention to the Internet and seeing more commercials on online than ever before.
US Internet users spend 3x more minutes on blogs & social networks than on e-mail.This is one metric that should steer your marketing budget more than any other. Facebook, Twitter and blogs have become the vehicle of choice for the public to speak, vent or otherwise be heard.
70% of the links search users click on is organic or not paid. If “location, location, location” is the cry of the realtor then S.E.O., S.E.O. , S.E.O. is the wail of the 2014 marketers and not through key words or tags but with relevant content.
200 Million Americans have registered on the federal Trade Commission’s “Do Not Call” list. This number continues to grow and if you have ever purchased a mailing list of consumers you will know the hoops that one must jump through just to get a list with consumer’s phone numbers. The days of cold calling are long gone.
Companies that blog will get 55% more website visitors than those who do not. It’s not so much the actual blog or good content but the idea that your website has relevant and changing content that will push your website to the first page on search engines sites. Blogging is becomming one of the best ways to increase your S.E.O. and inform your customers.
Inbound marketing cost 62% less per lead than traditional outbound marketing. It stands to reason that getting to know your leads before you spend your marketing dollars to try to convert them into customers is a more cost efficient system than traditional outbound marketing. Inbound marketing lets you do just that, see who is visiting your website and what content they are viewing. Inbound marketing helps you develop a relationship with your leads and website visitors that will allow you to market specifically to them in a way that no other media can come close to. Inbound marketing can be a complicated adventure and a coordinating nightmare with all of its various parts but the end the results can be well worth the effort. Hippoface marketing and design can help you navigate through the complicated fields of an Inbound marketing campaign.